TASTE MARKETING
Spin To Win Taste-A-Thon
An Innovative IN-KIND Donation Opportunity for Organic/Natural Food and Product Manufacturers
Taste Marketing's Spin To Win Taste-A-Thon is a unique consumer direct marketing approach that offers an interactive experience for participants. By spinning a game wheel, individuals have the chance to win up to three or four retail items each time, providing them with a "Try Before You Buy" moment and allowing vendors to showcase new products, offer coupons, or share literature.
This initiative exclusively features organic/natural manufactured food products and serves as a fundraiser for the Ravinia Farmers Market in Highland Park every Wednesday starting June 4th.
As a Participant
You will have the opportunity to showcase your products directly to consumers, providing them with a firsthand experience of your offerings. Additionally, our staff members will provide personal interaction with patrons, explaining your company's products and offerings.
Moreover, the Spin To Win concept extends beyond the Ravinia Farmers Market and will be introduced to other farmers markets and events.
Beginning in late May, the initiative will be launched at Wayfarer Theater in Highland Park, running every Wednesday starting June 4th.
Ravinia Farmers Market
Ravinia Farmers Market offers several advantages, including exposure to an affluent suburban demographic, the opportunity to reach over 10,000 attendees each season, and the chance to create brand ambassadors in the Chicagoland area.
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Farmers Markets are considered an essential service – rain or shine.
21 days are available to have your individually wrapped products or retail items marketed in the affluent suburbs of the Chicagoland area.
Spring , Summer and Fall participation is available.
If you have a local representative in the area, we would appreciate their participation on a scheduled basis.
This creates another Branding Ambassador location in the Chicagoland area for your company.
Demographics - Middle to upper income - 30’s and older & families in the area
Each season over 10,000 people attend.
Repeat customers are the backbone and we have many vendors who return as our base.
These innovative marketing ideas and your support help achieve our healthy marketing campaign. .
Each week we offer a Ravinia Festival Free Weekly Drawing Experience, in addition to free concert tickets we give away 5 Natural/Organic Goodie Bags each week filled with assorted samples
Wayfarer Theaters
Wayfarer Theaters is a new collective space for films, live events, and conversation, designed to strengthen the bonds of friendship in our community. This expansion aims to promote healthier snacks at movie theater concessions.
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Expand your brand's visibility in a new and engaging setting
Showcase your products to diverse moviegoers and event attendees
Foster connections with the local community and build brand loyalty
Associate your brand with a cultural hub dedicated to fostering friendship and conversation
Gain exposure in a relaxed atmosphere conducive to positive brand experiences
Access a new marketing channel to showcase your products
Align your brand with a community-focused venue dedicated to enhancing local connections
Participate in a unique initiative promoting healthier lifestyle choices
Other Markets & Events
The Spin To Win concept will extend to other farmers markets and events, fostering community engagement, promoting organic products, and providing consumers with interactive experiences to explore new products and support local businesses.
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Expand the reach of your organic products to new markets and events
Engage with diverse audiences beyond the local community
Promote the benefits of organic products to a wider audience
Participate in initiatives that support local businesses and sustainable practices
Provide consumers with interactive experiences to explore and discover organic offerings
Foster community engagement by connecting with consumers at various events
Contribute to the growth of the organic movement and support for local farmers
Showcase your commitment to sustainability and healthy living on a broader scale
Access new opportunities to educate consumers about the importance of organic farming and products
Strengthen your brand's presence in the organic market through participation in diverse events and markets
We are confident that your participation will be mutually beneficial and contribute to the success of this innovative initiative. We invite you to join us in providing consumers with an engaging and educational experience while promoting organic/natural products in our community.
Donation Tables are available at $1, $5, $10, or free, representing the retail value of items you wish to promote.
Additionally, we will be creating the Free Coupon Spin To Win wheel offering participants the chance to win product coupons.
Manufacturers Participating
2023
Sponsor:
Sponsor:
2022
Benefits for your company’s ROI
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Test marketing potential for new products: Gain valuable insights into consumer preferences and feedback by offering your products for sampling.
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Coupon distribution for tracking purposes: Distribute coupons to participants, allowing you to track redemption rates and measure the effectiveness of your marketing efforts.
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Goodwill offering to the local community: Showcase your company's commitment to supporting local events and initiatives.
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Strategic coordination of in-store sales: Coordinate your participation in the Taste-A-Thon sampling program with in-store sales at various retail outlets, maximizing exposure and sales potential.
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If your company has near-dated product, we are an excellent alternative to distributing and giving away quantities of product.